Privacy Policy

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Last Updated: 10/16/2025

Welcome to Authentically You Therapy (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information and your rights under federal and state laws. This Privacy Policy describes how we collect, use, and protect your information, including information protected under the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

By using our website https://authenticallyyoufm.com/

 (the “Site”) or our services, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect two primary types of information:

• Protected Health Information (PHI)
  • PHI is any information about your health status, healthcare, or payment for healthcare that can be linked to you.
  • Examples include:
    • Your name, address, email, and phone number
    • Date of birth or demographic information
    • Appointment details and therapy notes
    • Mental or physical health information
    • Insurance and billing information
• Non-Personal Information
  • This includes data that cannot identify you directly, such as:
    • Browser type and IP address
    • Website usage statistics
    • Device information
    • Cookies and analytics data

2. How We Collect Information

We collect information in several ways:

• Through online contact or intake forms you complete
• When scheduling or receiving services
• Through secure client portal software or EHR platforms
• Automatically, through cookies or analytics tools when you use our Site

We comply with HIPAA regulations regarding all PHI collected through our client management systems.

3. How We Use Your Information

We use your information to:

• Provide and coordinate therapy or mental health services
• Schedule appointments and communicate with you
• Process payments and insurance claims
• Respond to your messages or inquiries
• Improve our website and services
• Comply with legal and regulatory obligations
• Send administrative information (such as appointment confirmations or policy updates)

We will not use your PHI for marketing purposes without your explicit written authorization.

4. Sharing Your Information

We do not sell or rent your personal information.

We may share information only in the following cases:

• With your consent: If you authorize us to share your information with another provider, family member, or third party.
• For treatment, payment, and healthcare operations: With insurers, billing services, or other healthcare professionals involved in your care.
• With business associates: Trusted third-party vendors who provide secure technology or administrative support. They are required by law to protect your information through Business Associate Agreements.
• For legal compliance: If required by law, such as court orders, mandated reporting, or public health requirements.
• In emergencies: When necessary to protect your health or safety or that of others.

5. HIPAA Compliance

We comply with HIPAA privacy and security standards, including:

• Maintaining physical, technical, and administrative safeguards to protect your PHI
• Limiting access to your PHI to authorized personnel only
• Using secure, encrypted communication methods for electronic PHI
• Providing you with rights to access and control your PHI

For more information about your rights under HIPAA, visit: https://www.hhs.gov/hipaa

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6. Cookies and Analytics

Our Site uses cookies and third-party analytics tools to understand traffic patterns and improve the user experience. These tools may collect:

• IP address and general location
• Browser and device type
• Pages visited and time spent on the Site

This information is not connected to your PHI and cannot identify you personally.

You can disable cookies in your browser settings, though this may limit some features on our Site.

7. Data Security

We take your privacy seriously and use industry-standard safeguards to protect your information, including:

• SSL encryption
• Secure EHR and client portal software
• Access controls and authentication
• Routine security updates and monitoring

Although we use strong security measures, no method of transmission or storage is 100% secure. We encourage you to use secure methods when communicating sensitive information.

8. Your Rights

You have important privacy rights regarding your information, including:

• Right to access: You may request a copy of your records.
• Right to request amendments: If information is incorrect, you can ask us to correct it.
• Right to request restrictions: You may ask us to limit the use or disclosure of your PHI.
• Right to accounting: You can request a record of certain disclosures.
• Right to revoke consent: You may withdraw your authorization for use of information (except where already acted upon).
• Right to file a complaint: If you believe your rights have been violated, you may file a complaint with us or with the U.S. Department of Health and Human Services.

To exercise these rights, contact us using the information below.

9. Retention of Information

We retain client records in accordance with state laws and professional standards. In Minnesota and North Dakota, mental health records are typically retained for at least 7 years after the last date of service (or longer for minors, in compliance with legal requirements).

10. Minors

We do not knowingly collect personal information from children under 13 without parental or guardian consent. Any information collected from minors will be handled in compliance with applicable laws.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date. If significant changes are made, we may also notify you via email or other methods.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, or if you wish to file a complaint, please contact:

Authen­tically You Therapy

3212 14th Ave S Suite 7

Fargo, ND 

Email: gabby@authenticallyyoufm.com

Phone: 701-645-3022